The B Corporation movement is redefining success in business by competing not to be the best in the world but to be the best for the world. Like more than 2,600 companies around the world that have become B Corporation certified, the Alliance Bank group believes that organisations should have a positive impact, both socially and environmentally, and create a shared, durable benefit for all.

Of his organisation's accreditation Graeme Scannell, CEO AWA Mutual Ltd., said 'We actively support positive social change and becoming a B Corp was a natural step for us in continuing to build the social and economic prosperity of our members and community.'

Jan Edwards, CEO of BDCU Ltd said, 'Becoming a B Corp is important to us because it formalises our vision to enhance the lives of all our stakeholders: staff, members and our communities.'

The accreditation process is worth the effort as highlighted recently in Harvard Business Review. To become a B Corp you must meet the highest standards of verified social and environmental performance, public transparency, legal accountability and aspire to use the power of markets to solve social and environmental issues.

Andy Smith, CEO of Circle Mutual Ltd., said ‘It’s time for business to re-calibrate traditional thinking and adopt shared value as a core business strategy.'

Today the B Corp community includes more than 2,600 companies from 60 countries and 150 industries.